What is Google My Business? When Google launched Google Places, it didn’t take long for other internet marketers to start offering their own versions of the same service. In July 2021, Google officially expanded the reaches of business owners both small and large. That same month, Google launched Google Business, a more complete replacement to Google Places. Unlike its competitor, Google Business offers a variety of tools that are designed to help your business grow. According to Frank Kern, the features you should look for are:
*Google+ Business integration – As part of google+ business’s upgrade, the “My Business” page now has a “Google+ Business Portal”, which displays Google+ connections and offers a link to the corresponding social media sites. This includes a link to the business’s Google+ page, which is where visitors will verify their profiles and sign up for future notifications. Additionally, the “My Business” page now offers a link to the “Contact Us” page, which now links to the digital marketing agency that provided the sign-up action. Businesses that have a strong online presence can greatly benefit from this linking process. For example, if the new business plans to use pay-per-click advertising, they can easily reach their audience without having to rely on the main Google search engine.
*Mobile App – Google recently announced that they would be releasing an “app for everything” including phones and tablets. The mobile app will provide a variety of options for users, such as viewing Google Maps, taking quick photo snaps and checking weather forecasts. Users will also be able to sign up for apps, access shopping coupons, and write reviews of their favorite stores. Similar to the mobile app, businesses can use a digital marketing agency to create the app. If an existing business already has an app, the marketing agency can create a custom version to compliment the business. This app will help users take advantage of everything that Google has to offer.
*Social Media Presence – Google has established a number of social media presence to help users stay connected. The social media pages include Google+ Local, Google Places, Google Buzz, Google Now, and many more. Businesses can take advantage of these social media platforms by reaching their targeted audiences. The social media pages will also help businesses gain more insight into their target market, as well as better connecting with current and potential customers.
*Google Docs: Google Docs is a free online document management system. Users can create, edit, and share documents with anyone around the world. Google Docs allows users to upload files to be edited and shared with other people. A user can add attachments such as PDF files, images, video, and text. When you need to find specific information about your products or services, all you have to do is search the web.
*Social Media Presence – Google has several social media marketing programs that can be used by business owners. The two most popular are Google Buzz and Google Plus. The first program allows businesses to post new product descriptions, promotions, and events on the social media platform. When you are ready to make a purchase, you can simply send the transaction link to your friends. Google Plus will automatically connect you with the people who asked to receive your invitation. You can also use the networking features to increase the amount of traffic to your website.
*Google Search – One of the biggest things that makes Google my business is that it’s ability to do keyword research. When you run a business, it is important to know which keywords your competitors are using to get traffic. You can search for keywords that are related to your products or services. Once you have this information, you can change your keywords to be more competitive.
Although you probably have some of these answers already, don’t feel like you have to guess at all. Google offers an online tutorial that walks you through the entire process. There are also many videos that show step-by-step guides. So, if you have been asking, “what is Google My Business?” start checking out the videos today!